Перевод: со всех языков на английский

с английского на все языки

promote good relations

Толкование Перевод

1 förderlich

Adj. conducive (+ Dat to); (günstig) beneficial (to); (nützlich) useful (for, to); (wirksam) effective; einer Sache förderlich sein auch help ( oder promote oder contribute to) s.th.

* * *

instrumental; conducive; conductive

* * *
fọ̈r|der|lich ['fœrdɐlɪç]
adj
beneficial (+dat to)
guten Beziehungen förderlich sein — to be conducive to good relations

der Krebsbekämpfung förderlich sein — to help in the fight against cancer

ein der Weiterbildung förderlicher Kursus — a course which contributes to one's further education

* * *

för·der·lich

adj useful

▪ etw dat \förderlich sein to be useful [or good] for sth

* * *

Adjektiv beneficial (Dat. to)

guten Beziehungen förderlich sein — be conducive to or promote good relations

* * *

förderlich adj conducive (+dat to); (günstig) beneficial (to); (nützlich) useful (for, to); (wirksam) effective;

einer Sache förderlich sein auch help ( oder promote oder contribute to) sth

* * *

Adjektiv beneficial (Dat. to)

guten Beziehungen förderlich sein — be conducive to or promote good relations

Deutsch-Englisch Wörterbuch > förderlich
2 verstandhouding

verstandhouding

1 understanding ⇒ 〈 contacten, betrekkingen〉 relations

♦voorbeelden:

1   een blik van verstandhouding • a knowing glance

     een goede verstandhouding bevorderen • promote good relations

     een goede verstandhouding hebben met • be on good terms with, be on a good footing with

     wederzijdse verstandhouding • mutual understanding

     de verstandhouding verbeteren • improve relations

     in goede verstandhouding leven • live/be in harmony

Van Dale Handwoordenboek Nederlands-Engels > verstandhouding
3 een goede verstandhouding bevorderen

een goede verstandhouding bevorderen

promote good relations

Van Dale Handwoordenboek Nederlands-Engels > een goede verstandhouding bevorderen
4 relación laboral

f.

labor relations, labor relation, labour relation, labour relations.

* * *

(n.) = working relation, working relationship, work relationship, work relation

Ex. Feminists have also indicated the demeaning and subservient features which characterise working relations between women and men as subordinates and superiors at work.

Ex. Communication within the organisation and between staff is essential to promote good working relationships.

Ex. Frustrated by the limitations on developing work relationships with students, and bored with the demands of the library, she returned to teaching English.

Ex. There are 13 qualities for library employment which administrators should foster in order to achieve an ideal in work relations.

* * *

(n.) = working relation, working relationship, work relationship, work relation

Ex: Feminists have also indicated the demeaning and subservient features which characterise working relations between women and men as subordinates and superiors at work.

Ex: Communication within the organisation and between staff is essential to promote good working relationships.

Ex: Frustrated by the limitations on developing work relationships with students, and bored with the demands of the library, she returned to teaching English.

Ex: There are 13 qualities for library employment which administrators should foster in order to achieve an ideal in work relations.

Spanish-English dictionary > relación laboral
5 relación de trabajo

(n.) = working relation, working relationship, work relationship, work relation

Ex. Feminists have also indicated the demeaning and subservient features which characterise working relations between women and men as subordinates and superiors at work.

Ex. Communication within the organisation and between staff is essential to promote good working relationships.

Ex. Frustrated by the limitations on developing work relationships with students, and bored with the demands of the library, she returned to teaching English.

Ex. There are 13 qualities for library employment which administrators should foster in order to achieve an ideal in work relations.

* * *

(n.) = working relation, working relationship, work relationship, work relation

Ex: Feminists have also indicated the demeaning and subservient features which characterise working relations between women and men as subordinates and superiors at work.

Ex: Communication within the organisation and between staff is essential to promote good working relationships.

Ex: Frustrated by the limitations on developing work relationships with students, and bored with the demands of the library, she returned to teaching English.

Ex: There are 13 qualities for library employment which administrators should foster in order to achieve an ideal in work relations.

Spanish-English dictionary > relación de trabajo
6 potenciar

v.

1 to encourage, to promote.

2 to boost, to strengthen.

3 to potentiate, to empower, to increase the power of.

* * *

potenciar

► verbo transitivo

1 to strengthen

* * *

VT

1) [+ turismo, artes, nuevo producto] to favour, favor (EEUU), foster, promote; (=desarrollar) to develop; (=mejorar) to improve

2) (=fortalecer) to boost, strengthen

3) (Inform) to upgrade

* * *

verbo transitivo (period)

a) desarrollo/investigación/exportaciones to boost; relaciones/unidad/talento to foster; < cultura> to promote

b) ( mejorar) < seguridad> to improve

* * *

= encourage, foster, pander, boost, strengthen, improve, empower, drive.

Nota: Verbo irregular: pasado drove, participio driven.

Ex. A common catalogue encourages users to regard the different information carrying media as part of range of media.

Ex. Among Mr. Welsh's professional activities and accomplishments are his successful efforts to foster an increased two-way communication between LC's Processing Department and his professional colleagues in the field.

Ex. Recently, however, libraries have deserted the individual and have pandered too much to the needs of the general public.

Ex. If the title is selected by a book club this helps boost the print-run and overall sales.

Ex. He proposes a research agenda that could strengthen archival appraisal and the profession's ability to document society.

Ex. Notice that it would be possible to improve recall indefinitely by scanning the entire document collection.

Ex. Literacy empowers people and can be a force for peace.

Ex. The notation 796.33 is used for sporst involving an inflated ball propelled ( driven) by foot.

----

* potenciar el sabor = enhance + flavour, enhance + flavour.

* potenciar las mejores cualidades de = bring out + the best in.

* * *

verbo transitivo (period)

a) desarrollo/investigación/exportaciones to boost; relaciones/unidad/talento to foster; < cultura> to promote

b) ( mejorar) < seguridad> to improve

* * *

= encourage, foster, pander, boost, strengthen, improve, empower, drive.

Nota: Verbo irregular: pasado drove, participio driven.

Ex: A common catalogue encourages users to regard the different information carrying media as part of range of media.

Ex: Among Mr. Welsh's professional activities and accomplishments are his successful efforts to foster an increased two-way communication between LC's Processing Department and his professional colleagues in the field.

Ex: Recently, however, libraries have deserted the individual and have pandered too much to the needs of the general public.

Ex: If the title is selected by a book club this helps boost the print-run and overall sales.

Ex: He proposes a research agenda that could strengthen archival appraisal and the profession's ability to document society.

Ex: Notice that it would be possible to improve recall indefinitely by scanning the entire document collection.

Ex: Literacy empowers people and can be a force for peace.

Ex: The notation 796.33 is used for sporst involving an inflated ball propelled ( driven) by foot.

* potenciar el sabor = enhance + flavour, enhance + flavour.

* potenciar las mejores cualidades de = bring out + the best in.

* * *

potenciar [A1 ]

vt

( period):

medidas para potenciar el desarrollo measures to boost o promote development

el gobierno quiere potenciar las relaciones entre los dos países the government wants to foster good relations between the two countries

esto puede potenciar nuestra influencia en la comunidad this may strengthen o increase our influence in the community

se potenciará el intercambio cultural entre las dos ciudades we will be promoting cultural contact between the two towns

fondos para potenciar la seguridad de la red ferroviaria funds to improve the safety of the railway network

el alcohol potencia el efecto de los barbitúricos alcohol increases the effect o potency of barbiturates, alcohol potentiates barbiturates ( tech)

para potenciar su talento musical in order to foster her musical talent

* * *

potenciar ( conjugate potenciar) verbo transitivo (period)
a) ‹desarrollo/investigación/exportaciones› to boost;

‹relaciones/unidad/talento› to foster;
‹ cultura› to promote
b) ( mejorar) ‹ seguridad› to improve

potenciar verbo transitivo to promote, strengthen
' potenciar' also found in these entries:
Spanish:
estimular

* * *

potenciar vt

to promote, to encourage;

medidas para potenciar el comercio justo measures to promote fair trade;

el acuerdo potenciará los intercambios entre los países firmantes the agreement will encourage o promote trade between the signatories;

una campaña para potenciar el acceso de la población a Internet a campaign to promote public access to the Internet

* * *

potenciar

v/t fig

foster, promote

* * *

potenciar vt

: to promote, to foster

* * *

potenciar vb to promote

Spanish-English dictionary > potenciar
7 UEFA

UEFA abbr.

■ A society entered in the companies registry under the terms of Art. 60 et seq. of the Swiss Civil Code, that is neutral politically and religiously, and whose main objects are to deal with all questions relating to European football, to promote football in Europe in a spirit of peace, understanding and fair play, to organise and conduct international football competitions and international tournaments at European level, to safeguard the overall interests of UEFA member associations, to ensure that the needs of the different stakeholders in European football are properly taken into account, to respect the interests of UEFA member associations and to settle disputes between them.

► UEFA is a confederation recognised by FIFA, with which it maintains good relations and cooperates, as well as with the other confederations recognised by FIFA. UEFA has seven places on the FIFA Executive Committee, including two vice-presidents and five members.

Syn. Union des Associations Européennes de Football

UEFA f Abk.

■ Parteipolitisch und konfessionell neutraler, im Handelsregister eingetragener Verein im Sinne von Art. 60 ff. des Schweizerischen Zivilgesetzbuches, dessen Zweck u.a. die Behandlung aller Fragen, die den europäischen Fußball betreffen, die Förderung des Fußballs in Europa im Geiste des Friedens, der Verständigung und des Fairplay, die Organisation und Durchführung von internationalen Wettbewerben und internationalen Turnieren des europäischen Fußballs, die Wahrung der Gesamtinteressen der UEFA-Mitgliedsverbände, die Sicherstellung, dass Bedürfnisse der verschiedenen Interessengruppen des europäischen Fußballs angemessen berücksichtigt werden, sowie der Ausgleich der Interessen der UEFA-Mitgliedsverbände und die Schlichtung von Meinungsverschiedenheiten untereinander ist.

► Die UEFA ist eine anerkannte Konföderation der FIFA und arbeitet mit dieser und den von ihr anerkannten Konföderationen zusammen. Der UEFA stehen im FIFA-Exekutivkomitee sieben Sitze, davon zwei Vizepräsidenten und fünf Mitglieder, zu.

Syn. Union des Associations Européennes de Football f, europäischer Fußballverband m

Englisch-deutsch wörterbuch fußball > UEFA
8 Union des Associations Européennes de Football

UEFA abbr.

■ A society entered in the companies registry under the terms of Art. 60 et seq. of the Swiss Civil Code, that is neutral politically and religiously, and whose main objects are to deal with all questions relating to European football, to promote football in Europe in a spirit of peace, understanding and fair play, to organise and conduct international football competitions and international tournaments at European level, to safeguard the overall interests of UEFA member associations, to ensure that the needs of the different stakeholders in European football are properly taken into account, to respect the interests of UEFA member associations and to settle disputes between them.

► UEFA is a confederation recognised by FIFA, with which it maintains good relations and cooperates, as well as with the other confederations recognised by FIFA. UEFA has seven places on the FIFA Executive Committee, including two vice-presidents and five members.

Syn. Union des Associations Européennes de Football

UEFA f Abk.

■ Parteipolitisch und konfessionell neutraler, im Handelsregister eingetragener Verein im Sinne von Art. 60 ff. des Schweizerischen Zivilgesetzbuches, dessen Zweck u.a. die Behandlung aller Fragen, die den europäischen Fußball betreffen, die Förderung des Fußballs in Europa im Geiste des Friedens, der Verständigung und des Fairplay, die Organisation und Durchführung von internationalen Wettbewerben und internationalen Turnieren des europäischen Fußballs, die Wahrung der Gesamtinteressen der UEFA-Mitgliedsverbände, die Sicherstellung, dass Bedürfnisse der verschiedenen Interessengruppen des europäischen Fußballs angemessen berücksichtigt werden, sowie der Ausgleich der Interessen der UEFA-Mitgliedsverbände und die Schlichtung von Meinungsverschiedenheiten untereinander ist.

► Die UEFA ist eine anerkannte Konföderation der FIFA und arbeitet mit dieser und den von ihr anerkannten Konföderationen zusammen. Der UEFA stehen im FIFA-Exekutivkomitee sieben Sitze, davon zwei Vizepräsidenten und fünf Mitglieder, zu.

Syn. Union des Associations Européennes de Football f, europäischer Fußballverband m

Englisch-deutsch wörterbuch fußball > Union des Associations Européennes de Football
9 отношение отношени·е

1) attitude

демонстрировать своё отношение — to show one's attitude (to)

безучастное отношение — indifference, detached attitude

бережное отношение к людям — regard for / consideration for the people

бюрократическое отношение — bureaucratic attitude (to)

враждебное отношение — hostile attitude (to)

быть во враждебных отношениях — to be at enmity (with)

деляческое отношение — utilitarian attitude

добросовестное отношение к своим обязанностям — conscientious attitude to / towards one's duties

небрежное отношение — careless treatment (of)

негативное / отрицательное отношение — negative attitude

недобросовестное отношение к делу — sloppy attitude towards work

непредвзятое / объективное отношение — unbias(s)ed attitude

непримиримое отношение — uncompromising / irreconcilable attitude (to)

нерадивое отношение к обязанностям — half-hearted attitude to one's duties

несознательное отношение к своему долгу — irresponsible attitude to one's duty

пристраст ное отношение — partial / bias(s)ed attitude

сознательное отношение — reasoned attitude (to)

творческое отношение — creative attitude

трезвое отношение — matter-of-fact attitude

формальное отношение — formal / conventional attitude

халатное отношение к делу — don't care attitude to one's work

хозяйское отношение к делу — proprietary approach

2) мн

(взаимные связи) — relations, relationship

активизировать отношения — to enliven relations

ввести отношения в нормальное русло — to switch relations onto a normal track

возобновить отношения — to resume relations

восстановить отношения — to reestablish / to resume / to restore relations

временно прервать отношения — to suspend relations

завязать отношения — to initiate relations

заложить основы отношений — to lay the foundations of relations

запутать отношения — to muddle / to blur / to dim relations / relationship

изменить характер отношений — to reshape relations

испортить отношения — to damage / to upset relations

испортить отношения между странами — to harm / to damage relations between the countries

крепить / упрочить отношения — cement; relations

лежать в основе отношений — to underlie the relations

нанести ущерб отношениям — to damage / to harm / to impair / to upset relations

нормализовать отношения — to normalize relations

обострять отношения — to exacerbate relations

омрачать / портить отношения — to mar relations

осложнять отношения — to plague relations

открыть новую главу в отношениях (между странами) — to open a new chapter in relations

перевести отношения на более низкий уровень — to downgrade relations

перестраивать отношения — to recast / to restructure relations

поддерживать / сохранять отношения — to maintain relations

поднять отношения на более высокую ступень — to raise relations to a new level

порвать / разорвать отношения — to break off / to disrupt / to rupture / to sever relations

прекратить отношения — to terminate relations

прервать отношения — to interrupt relations

придать отношениям большую стабильность — to give greater stability to relations

придать отношениям разносторонность и стабильность — to make relations diversified and stable

развивать отношения — to develop relations

расширять отношения — to expand relations

сделать отношения напряжёнными — to strain relations

сделать отношения натянутыми — to sour relations

сознательно отравлять отношения — to poison relations deliberately

стабилизировать отношения между сверхдержавами — to stabilize superpower relations

строить отношения на долговременной основе — build relations on a long-term basis

углублять отношения — to deepen relations

укреплять отношения — to strengthen relations

улучшать отношения — to improve / to repair relations

незначительно улучшать отношения — to improve relations on the margins

отказаться от мысли улучшить отношения — give up on improving relations

установить отношения — to enter into / to establish relations

установить хорошие отношения с представителями прессы / с прессой — to cultivate reporters

отношения стали прохладными — relations have cooled

отношения успешно развиваются — the relations are making good headway

взаимовыгодные отношения — mutually advantageous / beneficial relations

внешние отношения — external / foreign relations

враждебные отношения — hostility / hostile relations

двусторонние отношения — bilateral relations

деловые отношения — business relations

денежные отношения — monetary / money relations

стабилизировать сферу денежных отношений — to stabilize monetary relations

дипломатические отношения — diplomatic intercourse / relations

приостановить дипломатические отношения — to suspend diplomatic relations

разорвать дипломатические отношения — to break off diplomatic relations

устанавливать дипломатические отношения — to establish diplomatic relations

полные дипломатические отношения, в полном объеме — full diplomatic relations

акты об установлении дипломатических отношений — official papers on establishment of diplomatic missions

отсутствие дипломатических отношений — absence of diplomatic relations

приостановка дипломатических отношений — suspention of diplomatic relations

разрыв дипломатических отношений — breach / breaking off / rupture / severance of diplomatic relations

полный разрыв дипломатических отношений — full diplomatic breach

улучшение дипломатических отношений — diplomatic metl-down

установление дипломатических отношений — establishment of diplomatic relations

формальное установление дипломатических отношений — formal initiation / establishment of diplomatic relations

добрососедские отношения — good-neighbourly / good-neighbour relations

налаживать добрососедские отношения — to establish good-neighbourly relations

развивать добрососедские отношения — to develop good-neighbourly / good-neighbour relations

доверительные отношения — confidential relations

договорные отношения — treaty relations

находиться в договорных отношениях — to be in treaty relations

дружественные отношения — amicable / friendly relations

имущественные отношения — property relations

конструктивные отношения — constructive relations

культурные отношения — cultural relations

межгосударственные отношения — interstate / state-to-state relations

общепризнанные нормы межгосударственных отношений — generally recognized norms of relations between states

международно-правовые отношения — international legal relations

международные отношения — international intercourse, international / foreign relations

господствовать в международных отношениях — to dominate international relations

демилитаризовать международные отношения — to demilitarize international relations

определять международные политические отношения — to determine political relations among nations

определять климат международных отношений — to shape the climate of international relations

равноправные / справедливые международные отношения — equitable international relations

гармонизация международных отношений — harmonizing of international relations

гуманизация отношений — making relations more humane

имитация / моделирование международных отношение — simulation of international relations

нормализация международных отношений — normalization of international relations

подход к международным отношениям — approach to international relations

стабилизация международных отношений — stabilization of international relations

субъект международных отношений — international entity

теория международных отношений — theory of international relations

характер и содержание международных отношений — shape and content of world politics

межнациональные отношения — interethnic relations, international relations

межправительственные отношения — intergovernmental relations

мирные / миролюбивые отношения — peace / peaceful relations

многообещающие отношения — budding relationship

многосторонние отношения — multilateral relations

принцип многосторонних отношений (напр. торговых между несколькими странами) — multilateralism

напряжённые / натянутые отношения — tense / strained relations

национальные отношения — national relations

обострение национальных отношений — exacerbation of national relations

нормальные отношения — normal relations

общественные отношения — social relations

официальные отношения — official intercourse

поддерживать официальные отношения — to hold official intercourse

совершенствование общественных отношений — perfecting / refinement of social relations

правовые отношения — legal relations

производственные отношения — production relations

господствующий тип производственных отношений — dominant form of production relations

прочные отношения — stable relationship

равноправные отношения — equitable relations

равноправные отношения независимых государств — relations of equality based on independence

рыночные товарные отношения — exchange relations

российско-американские отношения — Russian-American relations

центральный вопрос в российско-английских отношениях — centrepiece of Russian-English relations

торговые отношения — trade / commercial relations

завязать торговые отношения — to open business relations

торговые отношения между штатами — interstate commerce

трудовые отношения — labour relations

финансовые отношения — fiscal relations

широкие и плодотворные отношения — broad and productive relationship

экономические отношения — economic relations

взаимовыгодные экономические отношения — mutually advatageous / beneficial economic relations

неравноправные экономические отношения — inequitable economic relations

нарушение нормальных международных экономических отношений — international economic disintegration

оздоровление международных экономических отношений — normalization of international economic relations

новый тип международных экономических отношений — new type of international economic relations

беспристрастность отношений — lack of bias in relations

изменение отношений — change in relations

искажённая картина отношений — distorted picture of the relations

масштаб отношений — scope of relations

налаживание отношений — development of relations; (с избирателями, печатью и т.п.) fence-mending

нормализация отношений — normalization of relations

опасное обострение отношений — dangerous exacerbation of relations

основа для поддержания отношений — basis for conducting relations

отношения взаимного доверия — relations of mutual trust

отношения взаимовыгодного сотрудничества — relations of mutually advantageous / beneficial cooperation

отношения взаимопонимания — relations of mutual understanding

отношения между государствами — relations between states

отношения между странами — relations between countries

прохладные отношения между странами — standoff between the countries

отношения между странами значительно ухудшились — the relations between the countries are at a low ebb

отношения на данном этапе — relations at this juncture

отношения обмена — relations in the sphere of exchanges

отношение полного доверия — relationship of trust and confidence

отношения, построенные на страхе — relations built on fear

отношения сотрудничества и взаимопомощи — relations of cooperation and mutual help

отношение спроса и предложения — relation of supply and demand

охлаждение в отношение ях — cooldown / chill in relations

переоценка отношений — reappraisal of relations

перестройка отношений — restructuring of relations

преемственность в отношениях — continuity in relations

развитие отношений — development of relations

содействовать / способствовать развитию отношений — to further / to promote relations

конструктивное развитие отношений — constructive development of relations

разрыв отношений — breaking off / rupture / severance of relations

угрожать разрывом отношений — to threaten a rupture of relations

сдержанность вотношениях — restraint in relations

улучшение отношений — improvement in relations

коренное улучшение отношений — radical improvement in relations

в поисках / целях улучшения отношений — in pursuit of improved relations

установление отношений — establishment of relations

ухудшение отношений — aggravation / deterioration in / of relations

3)

имеющий отношение к делу — relevant

иметь весьма отдалённое отношение — be very remotely connected (with)

иметь косвенное отношение — to be indirectly relevant (to)

иметь непосредственное отношение — to be of direct relevance (to)

иметь прямое отношение — to have a direct bearing (on)

не иметь прямого отношения к делу — to have no bearing on the subject

4)

в других отношение ях — in other respects

в отношении чего-л. — in respect of smth.

во всех отношениях — in all respects / in every respect

во многих отношениях — in many respects

по отношению к чему-л. — with respect to smth.

Russian-english dctionary of diplomacy > отношение отношени·е
10 estimular

v.

1 to encourage.

2 to stimulate.

El dinero estimula a los empleados Money stimulates the employees.

El aroma estimula los sentidos The aroma stimulates the senses.

* * *

estimular

► verbo transitivo

1 (animar) to encourage, stimulate

2 (apetito, pasiones) to whet

* * *

verb

1) to stimulate

2) encourage

* * *

VT

1) (=alentar) [+ persona] to encourage

hay que estimularlos para que respondan adecuadamente — you must encourage them to answer correctly

estimular a algn a hacer algo — to encourage sb to do sth

2) (=favorecer) [+ apetito, economía, esfuerzos, ahorro] to stimulate; [+ debate] to promote

3) [+ organismo, célula] to stimulate

* * *

verbo transitivo

1)

a) clase/lectura to stimulate

b) ( alentar) < persona> to encourage

c) <apetito/circulación> to stimulate

d) ( sexualmente) to stimulate

2) <inversión/ahorro> to encourage, stimulate

* * *

= encourage, give + a boost, prompt, provide + boost, spur, spur on, stimulate, whip up, provide + stimulus, set + Nombre + off, abet, buoy, prod, egg on, stir up, nudge, reawaken [re-awaken], kick-start [kickstart], pep up, hearten, incite.

Ex. A common catalogue encourages users to regard the different information carrying media as part of range of media.

Ex. CD-ROM has given the library a public relations boost but this has led to higher expectations of the library by users at a time of budgetary restraint.

Ex. An earlier leakage had prompted library staff to make arrangements with a nearby firm of book conservation specialists in the event of a further disaster.

Ex. Merely having the materials available will not provide the desired boost to the library's stature unless the collection is exceptional.

Ex. Spurred by press comments on dumping of withdrawn library books in rubbish skips, Birkerd Library requested the Ministry of Culture's permission to sell withdrawn materials.

Ex. The paper-makers, spurred on by the urgent need to increase their supply of raw material, eventually mastered the new technique.

Ex. An alertness to work in related fields may stimulate creativity in disseminating ideas from one field of study to another, for both the researcher and the manager.

Ex. The ALA and some of its members seem to have taken in upon themselves to whip up a frenzy of public relations style fantasy that market reality simply cannot match.

Ex. The effort involved in creating an hospitable niche is repaid by the stimulus such courses provide to staff members.

Ex. This local tale could have been used to set me and my classmates off on a search for other similar stories that litter the area up and down the east coast of Britain.

Ex. This article questions the pricing policies of some publishers for journals suggesting that librarians have inadvertently aided and abetted them in some cases.

Ex. 'Well,' recommenced the young librarian, buoyed up by the director's interest, 'I believe that everybody is a good employee until they prove differently to me'.

Ex. Science Citation Index (SCI) depends for intellectual content entirely on citations by authors, who are sometimes prodded by editors and referees.

Ex. In the novel, residents of the drought-plagued hamlet of Champaner, egged on by a salt-of-the-earth hothead leader, recklessly accept a sporting challenge thrown down by the commander of the local British troops.

Ex. The goal of this guidebook is to help writers activate their brains to stir up more and better ideas and details.

Ex. By the 1980s, leftist philosophies had fallen into disfavor, & globalization & neoliberalism nudged the unions to seek other alliances.

Ex. The first weeks are vital, and after that the shop must be constantly on the lookout for ways of stimulating further interest and re-awakening those who lapse.

Ex. Shock tactics are sometimes necessary in order to expose injustice and kick-start the process of reform.

Ex. Soccer ace David Beckham has started wearing mystical hippy beads to pep up his sex life.

Ex. We are heartened by the fact that we are still so far a growth story in the midst of this global challenge.

Ex. It is illegal to operate websites inciting terrorism under the Terrorism Act.

----

* estimular el debate = provoke + discussion, prompt + discussion, pepper + debate.

* estimular el desarrollo de = stimulate + the development of.

* estimular la economía = stimulate + the economy, spur + the economy.

* estimular la imaginación = spark + imagination.

* * *

verbo transitivo

1)

a) clase/lectura to stimulate

b) ( alentar) < persona> to encourage

c) <apetito/circulación> to stimulate

d) ( sexualmente) to stimulate

2) <inversión/ahorro> to encourage, stimulate

* * *

= encourage, give + a boost, prompt, provide + boost, spur, spur on, stimulate, whip up, provide + stimulus, set + Nombre + off, abet, buoy, prod, egg on, stir up, nudge, reawaken [re-awaken], kick-start [kickstart], pep up, hearten, incite.

Ex: A common catalogue encourages users to regard the different information carrying media as part of range of media.

Ex: CD-ROM has given the library a public relations boost but this has led to higher expectations of the library by users at a time of budgetary restraint.

Ex: An earlier leakage had prompted library staff to make arrangements with a nearby firm of book conservation specialists in the event of a further disaster.

Ex: Merely having the materials available will not provide the desired boost to the library's stature unless the collection is exceptional.

Ex: Spurred by press comments on dumping of withdrawn library books in rubbish skips, Birkerd Library requested the Ministry of Culture's permission to sell withdrawn materials.

Ex: The paper-makers, spurred on by the urgent need to increase their supply of raw material, eventually mastered the new technique.

Ex: An alertness to work in related fields may stimulate creativity in disseminating ideas from one field of study to another, for both the researcher and the manager.

Ex: The ALA and some of its members seem to have taken in upon themselves to whip up a frenzy of public relations style fantasy that market reality simply cannot match.

Ex: The effort involved in creating an hospitable niche is repaid by the stimulus such courses provide to staff members.

Ex: This local tale could have been used to set me and my classmates off on a search for other similar stories that litter the area up and down the east coast of Britain.

Ex: This article questions the pricing policies of some publishers for journals suggesting that librarians have inadvertently aided and abetted them in some cases.

Ex: 'Well,' recommenced the young librarian, buoyed up by the director's interest, 'I believe that everybody is a good employee until they prove differently to me'.

Ex: Science Citation Index (SCI) depends for intellectual content entirely on citations by authors, who are sometimes prodded by editors and referees.

Ex: In the novel, residents of the drought-plagued hamlet of Champaner, egged on by a salt-of-the-earth hothead leader, recklessly accept a sporting challenge thrown down by the commander of the local British troops.

Ex: The goal of this guidebook is to help writers activate their brains to stir up more and better ideas and details.

Ex: By the 1980s, leftist philosophies had fallen into disfavor, & globalization & neoliberalism nudged the unions to seek other alliances.

Ex: The first weeks are vital, and after that the shop must be constantly on the lookout for ways of stimulating further interest and re-awakening those who lapse.

Ex: Shock tactics are sometimes necessary in order to expose injustice and kick-start the process of reform.

Ex: Soccer ace David Beckham has started wearing mystical hippy beads to pep up his sex life.

Ex: We are heartened by the fact that we are still so far a growth story in the midst of this global challenge.

Ex: It is illegal to operate websites inciting terrorism under the Terrorism Act.

* estimular el debate = provoke + discussion, prompt + discussion, pepper + debate.

* estimular el desarrollo de = stimulate + the development of.

* estimular la economía = stimulate + the economy, spur + the economy.

* estimular la imaginación = spark + imagination.

* * *

estimular [A1 ]

vt

A

1 «clase/lectura» to stimulate

2 (alentar) to encourage

hay que estimularla para que trabaje she needs encouraging to get her to work

gritaban para estimular a su equipo they cheered their team on, they shouted encouragement to their team

3 ‹apetito› to whet, stimulate; ‹circulación› to stimulate

4 (sexualmente) to stimulate

B ‹inversión/ahorro› to encourage, stimulate

* * *

estimular ( conjugate estimular) verbo transitivo
a) ( en general) to stimulate

b) ( alentar) ‹ persona› to encourage

estimular verbo transitivo
1 (dar ánimos) to encourage
2 (potenciar, activar) to stimulate
' estimular' also found in these entries:
Spanish:
animar
- impulsar
English:
animate
- drum up
- fuel
- stimulate
- stir
- work up
- boost
- promote
- revitalize
- revive
- spur
- whet

* * *

estimular vt

1. [animar] to encourage;

el orgullo le estimula a seguir his pride spurs him to go on

2. [incitar] to encourage, to urge on;

la muchedumbre lo estimuló con gritos the crowd shouted him on

3. [excitar sexualmente] to stimulate

4. [activar] [apetito] to stimulate, to whet;
[circulación, economía] to stimulate; [ventas, inversión] to stimulate, to encourage
* * *

estimular

v/t

1 stimulate

2 ( animar) encourage

* * *

estimular vt

1) : to stimulate

2) : to encourage

* * *

estimular vb

1. (activar) to stimulate

un masaje estimula la circulación de la sangre a massage stimulates the blood's circulation

2. (animar) to encourage

sus palabras me estimularon her words encouraged me

Spanish-English dictionary > estimular
11 zu

Präp. (+ Dat)

1. räumlich, Richtung: to, toward(s); bis zu up to; zu jemandem gehen go and ( oder to) see s.o.; zu Tal fahren, gleiten etc.: downhill; Boden 2, Kopf 2 etc.

2. räumlich, Lage: at, in; zu Berlin in ( amtlich: at) Berlin; der Dom zu Köln Cologne Cathedral; zu ebener Erde at ground level; zu jemandes Füßen at s.o.’s feet; zu Hause at home; zu beiden Seiten des Rheins on both sides of the Rhine; zu Wasser und zu Lande on land and at sea; Gasthof zu den drei Eichen the Three Oaktrees (Inn)

3. zeitlich, Zeitpunkt: at; Zeitraum: over; Anlass: for; noch zehn Minuten ( bis) zu... another ten minutes before...; zu Beginn at the beginning; zu Weihnachten at Christmas; schenken etc.: for Christmas; Lebzeiten

4. (für) Zweck, Ziel: for; zu etw. gut sein be good for s.th.; Stoff zu einem Kleid material for a dress

5. Ergebnis ausdrückend: (in)to; es kam zu einem Skandal it blew up into a scandal, a scandal resulted; zu Asche verbrennen burn to ashes; zu etw. werden turn into s.th.; Person: auch become s.th.; zu meiner Freude / Überraschung to my delight / surprise

6. Beziehung ausdrückend: for; thematisch: about, on; sich äußern zu say s.th. about; gehören zu belong to; gemein / nett zu nasty / nice to; passen zu suit; der Schlüssel zur Gartentür the key to the garden door; Liebe / Zuneigung zu jemandem love / affection for s.o.; aus Freundschaft zu ihr out of friendship for her

7. Zusammensein: (mit) with; (hinzu) to; sich zu jemandem setzen sit with s.o., join s.o., sit (down) next to s.o.; Brot zum Ei essen have bread with one’s egg; Zucker zum Kaffee nehmen take sugar in one’s coffee; zu alledem kommt noch hinzu, dass... and on top of all that...

8. Art und Weise: zu Fuß on foot; zu Pferd kommen come on horseback; zu Deutsch in German

9. Menge, Zahl, Häufigkeit, Verhältnis etc.: in; nur zu einem kleinen Teil only to a small extent; ein Potenzial, das nur zu einem kleinen Teil genutzt wird a potential only a small part of which is actually used; zu zweit nebeneinander gehen walk along two by two; sie kamen zu sechst six of them came; zu hunderten oder Hunderten in hundreds; es ist zu 20% / einem Viertel falsch 20% / a quarter of it is incorrect; ein Fass zu 50 Litern a 50-lit|re (Am. -er) barrel; zehn Karten zu zwei Euro (а, je) ten tickets at two euros (a ticket); insgesamt: ten tickets for two euros

10. Zahlenverhältnis: 3 zu 1 three to one; SPORT bei Ergebnisangaben: three-one

11. Adelsprädikat: Graf zu Pappenheim Count of Pappenheim; Hilfe 1 etc., zum, zur

—

zu2

Adv.

1. (übermäßig) too; zu sehr too much; zu sehr betonen overemphasize; das Loch ist zu groß, als dass man es noch flicken könnte the hole is too big to be mended; ( viel) zu viel / viele (far oder much) too much / many; einer etc. zu viel one etc. too many; einmal zu viel once too often; ein gutes Gehalt wäre zu viel gesagt a good salary would be a bit of an overstatement; ich krieg zu viel! umg. well blow me down!; was zu viel ist, ist zu viel! enough is enough!; zu wenig not enough, too little (Pl. few); viel zu wenig not nearly enough, far too little (Pl. few); einer etc. zu wenig one etc. short, one etc. too few; du isst zu wenig you don’t eat enough, you need to eat more

2. umg. (sehr) too, so, terribly; zu niedlich! how terribly sweet!; das ist ja zu nett! (sehr nett) that’s really very nice!; iro. (sehr gemein) how terribly nice (of you)!; (sehr ärgerlich) a fine thing, I must say!

3. umg.: immer oder nur zu! go on!; na, dann ( mal) zu! OK, go ahead; beim Aufbruch: OK, let’s go, off we (bzw. you) go then

4. Richtung: nach Norden zu toward(s) the north; zeitlich: auf oder gegen... zu toward(s)

—

zu3

I Adj. umg.

1. zu sein Fenster, Mund etc.: be closed, be shut; eine zu(n) e Tür etc. a closed door etc.

2. zu sein (verstopft) Nase: be blocked; Ader, Straße, Zufahrt: be blocked

3. zu sein (ausgebucht) Flug: be full

4. zu sein (betrunken) be plastered, be pissed Sl.; (im Drogenrausch) be out of it

II Adv. (Ggs. offen) closed, shut; Augen zu! close your eyes; Tür zu! shut the door!

—

zu4

Konj.

1. (+ Inf.): ich habe zu arbeiten I’ve got work to do; es ist nicht zu übersehen it can’t be overlooked; gut zu gebrauchen sein be perfectly usable; ich erinnere mich, ihn gesehen zu haben I remember seeing him; auch im Wort: auszuhalten sein be bearable

2. (+ Part. Präs.): ein sorgfältig zu erwägender Plan a plan requiring careful consideration; auch im Wort: die auszuwechselnden Fahrzeugteile the parts to be exchanged

* * *

at (Präp.); on (Präp.); upon (Präp.); too (Adv.); to (Präp.); unto (Präp.); for (Präp.); into (Präp.);

(geschlossen) closed (Adj.)

* * *
[tsuː]
1. PRÄPOSITION (+dat)

1) örtlich: Richtung, Ziel to

zum Bahnhof — to the station

zur Stadt gehen — to go to town

zur Stadtmitte gehen — to go to the town centre (Brit) or center (US)

zum Bäcker/Arzt gehen — to go to the baker's/doctor's

zum Theater gehen (beruflich) — to go on the stage

zum Militär gehen, zu den Soldaten gehen — to join the army, to join up

bis zu — as far as

(bis) zum Bahnhof sind es 5 km — it's 5 kms to the station

zum Meer hin — toward(s) the sea

zum Himmel weisen — to point heavenwards

zur Decke sehen — to look up at the ceiling

zu jdm/etw hinaufsehen — to look up at sb/sth

zu jdm herübersehen/hinübersehen — to look across at sb

sie wandte sich zu ihm hin — she turned to him

sie sah zu ihm hin — she looked toward(s) him

die Tür zum Keller — the door to the cellar

sich zu Tisch setzen (geh) — to sit down at the table

sich zu jdm setzen — to sit down next to or beside sb

setz dich doch zu uns — come and sit with us

etw zu sich stecken — to take sth

zum Fenster herein/hinaus — in (at)/out of the window

zur Tür hinaus/herein — out of/in the door

das Zimmer liegt zur Straße hin — the room looks out onto the street

2) örtlich: Lage bei Stadt in

zu Frankfurt (old) — in Frankfurt

der Dom zu Köln — the cathedral in Cologne, Cologne cathedral

der Reichstag zu Worms (Hist) — the Diet of Worms

zu Hause — at home

zu seiner Linken saß... (geh) — on his left sat...

zu beiden Seiten (des Hauses) — on both sides (of the house)

zu Lande und zu Wasser — on land and sea

jdm zur Seite stehen — to stand beside sb

jdm zur Seite sitzen (geh) — to sit at sb's side

3) zeitlich at

zu früher/später Stunde — at an early/late hour

zu Ostern — at Easter

letztes Jahr zu Weihnachten — last Christmas

(bis) zum 15. April/Donnerstag/Abend — until 15th April/Thursday/(this) evening

zum Wochenende hat sich Besuch angesagt — we're having visitors at the weekend

die Zahlung ist zum 15. April fällig — the payment is due on 15th April

zum 31. Mai kündigen — to give in (Brit) or turn in (US) one's notice for 31st May

4)

Zusammengehörigkeit, Begleitung, Zusatz Wein zum Essen trinken — to drink wine with one's meal

der Deckel zu diesem Topf — the lid for this pan

nehmen Sie Milch zum Kaffee? — do you take milk in your coffee?

zur Gitarre singen — to sing to (Brit) or with (US) a/the guitar

Lieder zur Laute — songs accompanied by the lute

die Melodie zu dem Lied — the tune of the song

Vorwort/Anmerkungen zu etw — preface/notes to sth

zu dem kommt noch, dass ich... — on top of that I...

etw zu etw tragen (Kleidung) — to wear sth with sth

etw zu etw legen — to put sth with sth

5) Zweck, Bestimmung for

Wasser zum Waschen — water for washing

Papier zum Schreiben — paper to write on, writing paper

ein Bett zum Schlafen — a bed to sleep in

der Knopf zum Abstellen — the off button

Stoff zu einem Kleid — material for a dress

die Luke zum Einsteigen — the entrance hatch

das Zeichen zum Aufbruch — the signal to leave

etw zur Antwort geben — to say sth in reply

zur Einführung... — by way of (an) introduction...

zu seiner Entschuldigung muss man sagen... — in his defence (Brit) or defense (US) one must say...

zu seiner Entschuldigung sagte er... — by way of apology he said...

zur Erklärung — by way of explanation

er sagte das nur zu ihrer Beruhigung — he said that just to set her mind at rest

zu nichts taugen, zu nichts zu gebrauchen sein — to be no use to anyone (inf)

6)

Anlass etw zum Geburtstag/zu Weihnachten bekommen — to get sth for one's birthday/for Christmas

ein Geschenk zum Hochzeitstag — a wedding anniversary present

zu Ihrem 60. Geburtstag — on your 60th birthday

jdm zu etw gratulieren — to congratulate sb on sth

jdn zum Essen einladen — to invite sb for a meal

zu Ihrem schweren Verlust — on your sad loss

Ausstellung zum Jahrestag der Revolution — exhibition to mark the anniversary of the revolution

zu dieser Frage möchte ich Folgendes sagen — my reply to this question is as follows, on this I would like to say the following

was sagen Sie zu diesen Preisen? — what do you think of these prices?

zum Thema Gleichberechtigung — on the subject of equal rights

eine Rede zu Schillers Todestag — a speech on the anniversary of Schiller's death

"Zum Realismusbegriff" — "On the Concept of Realism"

jdn zu etw vernehmen — to question sb about sth

7)

Folge, Umstand zu seinem Besten — for his own good

zum Glück — luckily

zu meiner Schande/Freude etc — to my shame/joy etc

es ist zum Lachen — it's really funny

es ist zum Weinen — it's enough to make you cry, it makes you want to cry

8)

Mittel, Art und Weise zu Fuß/Pferd — on foot/horseback

zu Schiff — by ship

zu Deutsch — in German

etw zu einem hohen Preis verkaufen — to sell sth at a high price

etw zu einem hohen Preis versteigern — to bid up the price of sth

9) Veränderung into

zu etw werden — to turn into sth; (Mensch auch) to become sth

Leder zu Handtaschen verarbeiten — to make handbags out of leather

jdn/etw zu etw machen — to make sb/sth (into) sth

jdn zum Mann machen — to make a man of sb

zu Asche verbrennen — to burn to ashes

wieder zu Staub werden — to return to dust

etw zu Pulver zermahlen — to grind sth into powder

sie ist zu einer wahren Schönheit herangewachsen — she has grown up into a real beauty

jdn zum Major befördern — to promote sb to (the rank of) major

10) = als as

jdn zum König wählen — to choose sb as king

jdn zu etw ernennen — to nominate sb sth

er machte mich zu seinem Stellvertreter — he made me his deputy

jdn zum Freund haben — to have sb as a friend

er machte sie zu seiner Frau, er nahm sie zur Frau — he made her his wife

zum Künstler geboren sein — to be born to be an artist

11)

Verhältnis, Beziehung Liebe zu jdm — love for sb

aus Freundschaft zu jdm — because of one's friendship with sb

Vertrauen zu jdm/etw — trust in sb/sth

meine Beziehung zu ihm — my relationship with him

12)

in Vergleichen im Vergleich zu — in comparison with, compared with

im Verhältnis drei zu zwei (Math) — in the ratio (of) three to two

Wasser und Saft im Verhältnis drei zu eins mischen — take three parts water to one of juice

drei zu zwei (Sport) — three-two

3:2 — the score is 3-2 or (gesprochen) three-two

wir haben 4 zu 3 gewonnen — we won 4-3

See:

→ Verhältnis

13)

bei Zahlenangaben zu zwei Prozent — at two per cent (Brit) or percent (US)

wir verkaufen die Gläser jetzt das Stück zu 99 Cent — we're selling the glasses now at or for 99 cents each

fünf (Stück) zu 80 Cent — five for 80 cents

zu zwei Dritteln (gefüllt) — two-thirds (full)

zum halben Preis — at half price

die Arbeit ist schon zur Hälfte getan — the work is already half done

zum ersten Mal(e) — for the first time

zum Ersten..., zum Zweiten... (Aufzählung) — first..., second...

zum Ersten, zum Zweiten, zum Dritten (bei Auktion) — for the first time, for the second time, for the third time

See:

→ vier, bis

14)

mit Fragepronomen zu wem wollen Sie? — who do you want?

zu wem gehen Sie? — who are you going to see?

zu wem sprechen Sie morgen bei der Konferenz? — who will you be speaking to or who will you be addressing at the conference tomorrow?

zu was (inf) (Zweck) — for what

15)

bei Namen der Graf zu Ehrenstein — the Count of Ehrenstein

Gasthof zum goldenen Löwen — the Golden Lion (Inn)

16)

getrenntes "dazu" inf da komme ich nicht zu — I can't get (a)round to it

See:

→ dazu

17)

andere Wendungen zum Beispiel — for example

zu Hilfe! — help!

jdm zu Hilfe kommen — to come to sb's aid

zu jds Gedächtnis — in memory of sb

zum Gedächtnis von jdm — in sb's memory

zum Lobe von jdm/etw — in praise of sb/sth

zur Strafe — as a punishment

zur Belohnung — as a reward

zur Warnung — as a warning

zur Beurteilung/Einsicht — for inspection

zur Probe/Ansicht — on trial/approval

zur Unterschrift — for signature

2. ADVERB

1) = allzu too

zu sehr — too much

sie liebte ihn zu sehr, als dass sie ihn verraten hätte — she loved him too much to betray him

zu verliebt — too much in love

das war einfach zu dumm! (inf) — it was so stupid!

ich wäre zu gern mitgekommen — I'd have loved to come

2) = geschlossen shut, closed

auf/zu (an Hähnen etc) — on/off

Tür zu! (inf) — shut the door

die Geschäfte haben jetzt zu — the shops are shut or closed now

3)

= los, weiter inf dann mal zu! — right, off we go!

du wolltest mir was vorsingen, dann mal zu — you wanted to sing me something? OK, go ahead

immer or nur zu! — just keep on!

ihr seid auf dem richtigen Wege, nur zu! — you're on the right track, just keep going

schreie nur zu, es hilft doch nichts! — scream then, but it won't do any good!

mach zu! — get a move on!

lauft schon zu, ich komme nach — you go on, I'll catch you up

4) örtlich toward(s)

nach hinten zu — toward(s) the back

auf den Wald zu — toward(s) the forest

dem Ausgang zu — toward(s) the exit

See:

→ ab

3. ADJEKTIV
(= geschlossen inf) Tür, Geschäft, Kiste etc shut; Kleid, Verschluss done up
die zue or zune Tür (strictly incorrect) — the shut door

See:

→ zu sein

4. BINDEWORT

1) mit Infinitiv to

etw zu essen — sth to eat

der Fußboden ist noch zu fegen — the floor still has to be swept

er hat zu gehorchen — he has to do as he's told

jdm befehlen or den Auftrag erteilen, etw zu tun — to order sb to do sth

das Material ist noch/nicht mehr zu gebrauchen — the material is still/is no longer usable

diese Rechnung ist bis Montag zu bezahlen — this bill has to be paid by Monday

zu stehen kommen — to come to a stop

zu liegen kommen — to come to rest

ich habe noch zu arbeiten — I have still got (esp Brit) or I still have some work to do

ohne es zu wissen — without knowing it

um besser sehen zu können — in order to see better

ich komme, um mich zu verabschieden — I've come to say goodbye

2)

mit Partizip noch zu bezahlende Rechnungen — outstanding bills

nicht zu unterschätzende Probleme — problems (that are) not to be underestimated

das sind alles nur winzige, leicht zu übersehende Punkte — these are just small points that can easily be overlooked

der zu prüfende Kandidat, der zu Prüfende — the candidate to be examined

* * *

1) (position: They are not at home; She lives at 33 Forest Road) at

2) (direction: He looked at her; She shouted at the boys.) at

3) (to the state or condition of: A tadpole turns into a frog; I've sorted the books into piles.) into

4) (towards: They marched on the town.) on

5) ((moving, facing etc) in the direction of: He walked toward the door; She turned towards him.) towards

6) ((moving, facing etc) in the direction of: He walked toward the door; She turned towards him.) toward

7) (towards; in the direction of: I cycled to the station; The book fell to the floor; I went to the concert/lecture/play.) to

8) (sometimes used to introduce the indirect object of a verb: He sent it to us; You're the only person I can talk to.) to

9) (used in expressing various relations: Listen to me!; Did you reply to his letter?; Where's the key to this door?; He sang to (the accompaniment of) his guitar.) to

10) to

11) (showing the purpose or result of an action etc: He came quickly to my assistance; To my horror, he took a gun out of his pocket.) to

12) (used instead of a complete infinitive: He asked her to stay but she didn't want to.) to

13) (into a closed or almost closed position: He pulled/pushed the door to.) to

14) (an old word for `to'.) unto

* * *

zu

[tsu:]

I. PRÄPOSITION MIT DATIV

1. (wohin: Ziel) to

\zum Schwimmbad geht es da lang! the swimming pool is that way!

fahr mich bitte \zur Arbeit/Kirche/Schule please drive me to work/church/school

wie weit ist es von hier \zum Bahnhof? how far is it from here to the train station?

wie komme ich [von hier] \zur Post? how do I get [from here] to the post office?

ich muss gleich \zum Arzt/ \zum Bäcker/ \zum Supermarkt I must go to the doctor's/baker's/supermarket

morgen gehe ich \zu Rainer I'm going to see Rainer tomorrow

\zu Bett gehen (geh) to go to bed

\zum Militär gehen to join the army

\zum Theater gehen to go on the stage [or into the theatre]

sich akk \zu Tisch setzen (geh) to sit down to dinner

2. (wohin: Richtung)

das Zimmer liegt \zur Straße hin the room looks out onto the street

der Kerl vom Nachbartisch sieht dauernd \zu uns rüber the bloke at the next table keeps looking across at us

\zur Decke sehen to look [up] at the ceiling

\zum Fenster hinaus/herein out of/in through the window

\zur Tür hinaus/herein out of/in through the door

\zum Himmel weisen to point heavenwards [or up at the heavens]

\zu jdm/etw hinaufsehen to look up at sb/sth

\zum Meer/zur Stadtmitte hin towards the sea/town centre

3. (wohin: neben)

▪ \zu jdm/etw next to sb/sth

darf ich mich \zu Ihnen setzen? may I sit next to [or beside] you?

setz dich \zu uns [come and] sit with us

legen Sie \zu den Tellern bitte jeweils eine Serviette put one serviette next to each plate

4. (wo: Lage) at; (geh)

sie ist schon \zu Bett she's already gone to bed

\zu Hause at home

\zu jds Rechten/Linken on sb's right/left [hand side]

jdm \zur Seite sitzen (geh) to sit at sb's side

5. (wo: vor Eigennamen, Ortnamen)

der Dom \zu Köln the cathedral in Cologne, Cologne cathedral

der Graf \zu Blaubeuren the Count of Blaubeuren

der Gasthof \zum blauen Engel the Blue Angel Inn

der Reichstag \zu Worms (hist) the Diet of Worms

6. wann: Zeitpunkt at

\zum 1. Januar fällig due on January 1st

es muss [bis] zum Abend/14. März fertig sein it must be finished by this evening/March 14th

\zum Wochenende fahren wir weg we are going away at [or AM on] the weekend

\zu früher/später Stunde at an early/late hour

\zu Mittag at [or by] midday/noon

\zum Monatsende kündigen to give in one's notice for [or to take effect from] the end of the month

\zu Ostern/Pfingsten/Weihnachten at Easter/Whitsun/Christmas

letztes Jahr \zu Weihnachten last Christmas; s.a. Anfang, bis, Schluss, Zeit

7. (wann, wozu: Anlass)

eine Feier \zum Jahrestag der Revolution a celebration to mark the anniversary of the revolution

\zum Frühstück trinkt sie immer Tee she always has tea at breakfast

etw \zum Geburtstag/ \zu Weihnachten bekommen to get sth for one's birthday/for Christmas

jdm \zu etw gratulieren to congratulate sb on sth

\zu Ihrem 80. Geburtstag möchte ich Ihnen herzlichst gratulieren I'd like to congratulate you on the occasion of your 80th birthday

8. (worüber: Thema)

\zu dieser Frage möchte ich Folgendes sagen to this question I should like to say the following

was sagst du \zu diesen Preisen? what do you say to these prices?

eine Rede \zum Thema Umwelt a speech on the subject of the environment

jdn \zu etw vernehmen to question sb about sth

9. (wozu: Zweck, Ziel)

der Knopf \zum Abstellen the off-button

Papier \zum Schreiben paper to write on, writing paper

Wasser \zum Trinken drinking water

wir haben nichts \zum Essen we have nothing to eat

gib dem Kind doch etwas \zum Spielen give the child something to play with

auf die Reise habe ich mir etwas \zum Lesen mitgenommen I've brought something to read on the trip

bei dem Regenwetter habe ich keine Lust \zum Wandern I don't fancy walking if it is raining

das Zeichen \zum Aufbruch the signal to leave

\zum Arzt geboren sein to be born to be a doctor

sie sagte das nur \zu seiner Beruhigung she said that just to set his mind at rest

\zur Ansicht on approval

\zur Einsicht for inspection

\zur Einführung... by way of an introduction...

\zu seiner Entschuldigung/ \zur Erklärung in apology/explanation, by way of an apology/explanation

jdn \zum Essen einladen to invite sb for a meal

\zum Gedächtnis von jdm in memory of sb, in sb's memory

\zu Hilfe! help!

jdm \zu Hilfe kommen to come to sb's aid

\zum Lobe von jdm/etw in praise of sb/sth

\zu nichts taugen [o zu gebrauchen sein] to be no use at all

\zur Probe as a trial [or test]

\zur Unterschrift for signature [or signing]

\zu was (fam) for what, why

\zu was soll das gut sein? what do you need that for?, what is that for?

10. (als was)

er nahm sie \zur Frau he took her as his wife

etw \zur Antwort geben to say sth in reply

\zum Beispiel for example

\zur Belohnung as a reward

\zur Strafe as a punishment

▪ jdn/etw \zum Vorbild nehmen to take sb/sth as one's example, to model oneself on sb/sth

\zur Warnung as a warning

11. (womit zusammen: Begleitung)

mögen Sie Milch/Zucker \zum Kaffee? do you take your coffee white [or with milk]/with sugar?

\zu Lachs passt kein Rotwein red wine does not go with salmon

etw \zu etw tragen to wear sth with sth

12. (zu was: Zugehörigkeit)

\zu den Lehrbüchern gehören auch Kassetten there are cassettes to go with the text books

wo ist der Korken \zu der Flasche? where is the cork for this bottle?

mir fehlt nur der Schlüssel \zu dieser Tür I've only got to find the key to this door

13. (wie: Umstand, Art und Weise)

sie erledigt alles \zu meiner Zufriedenheit she does everything to my complete satisfaction

die Firma verkauft alles \zu niedrigsten Preisen the company sells everything at rock-bottom prices

du hast dich \zu deinem Vorteil verändert you've changed for the better

das ist ja \zum Lachen that's ridiculous [or really funny]

das ist \zum Weinen it's enough to make you want to cry [or weep]

\zu jds Bestem/Vorteil sein to be for one's own good/to one's advantage

\zu Deutsch (veraltend) in German

\zum Glück luckily

14. (wie: Fortbewegungsart)

\zu Fuß/Pferd on foot/horseback

\zu Fuß gehen Sie etwa 20 Minuten it will take you about 20 minutes on foot

\zu Schiff (veraltet) by ship [or sea

15. (zu was: Ergebnis eines Vorgangs)

\zu Asche verbrennen to burn to ashes

Eiweiß \zu Schnee schlagen to beat the egg white until stiff

Kartoffeln \zu einem Brei zerstampfen to mash potatoes

\zum Erliegen/Stehen kommen to come to rest/a halt

etw \zu Pulver zermahlen to grind sth [in]to powder

\zu etw werden to turn into [or become] sth

manch einer wird aus Armut \zum Dieb often it is poverty that turns sb into a thief

wieder \zu Staub werden to [re]turn to dust

16. (in welche Position)

er ist \zum Kapitän befördert worden he was promoted to captain

sie wurde \zur Vorsitzenden gewählt she was elected chairman

jdn \zu etw ernennen to nominate sb for sth

jdn/etw \zu etw machen to make sb/sth into sth

er machte sie \zu seiner Frau he made her his wife

17. (zu wem: Beziehung)

meine Beziehung \zu ihr my relationship with her

Liebe \zu jdm love for sb

aus Freundschaft \zu jdm because of one's friendship with sb

Vertrauen \zu jdm/etw trust in sb/sth

18. (wie: im Verhältnis zu) in relation [or proportion] to

im Verhältnis 1 \zu 4 MATH in the ratio of one to four

unsere Chancen stehen 50 \zu 50 our chances are fifty-fifty

im Vergleich \zu... in comparison with..., compared to...

19. SPORT

Bayern München gewann mit 5 \zu 1 Bayern Munich won five-one

das Fußballspiel ging unentschieden 0 \zu 0 aus the football match ended in a nil-nil draw

20. bei Mengenangaben

\zu drei Prozent at three percent

diese Äpfel habe ich \zu ein Euro das Stück gekauft I bought these apples for [or at] one euro each

sechs [Stück] \zu fünfzig Cent six for fifty cents

\zum halben Preis at half price

wir sind \zu fünft in den Urlaub gefahren five of us went on holiday together

sie kommen immer \zu zweit those two always come as a pair

der Pulli ist nur \zur Hälfte fertig the jumper is only half finished

hast du das Buch nur \zu einem Viertel gelesen? have you only read a quarter of the book?

\zum ersten Mal for the first time

\zum Ersten..., \zum Zweiten firstly..., secondly

\zum Ersten, \zum Zweiten, \zum Dritten (bei Auktionen) going once, going twice, sold

21. SCHWEIZ (in Wendungen)

\zur Hauptsache mainly

\zum Rechten schauen to look to the right

\zum Voraus in front of

\zum Vorn[e]herein from in front

II. ADVERB

1. (allzu) too

ich wäre \zu gern mitgefahren I would have loved to have gone along

\zu sehr too much

er hat sich nicht \zu sehr bemüht he didn't try too [or very] hard

2. (emph: zur Steigerung)

das ist ja \zu schön! that's marvellous!; (iron) that's just great! iron

das ist einfach \zu dumm! that's really too stupid!

3. nachgestellt (örtlich) towards

dem Ausgang \zu towards the exit

nach hinten/vorne \zu towards the back/front

4. (fam: weiter, los)

dann mal \zu! go ahead!, off we go

immer [o nur] \zu! go ahead!

schimpf nur \zu, es hilft doch nichts go on, scream, it won't do any good

mach \zu! hurry up!, get a move on!

lauf schon \zu, ich komme nach you go on [or go on ahead], I'll catch up

III. ADJEKTIV

1. meist präd (geschlossen) shut, closed

Tür \zu, es zieht! shut the door, there's a draught!

dreh den Wasserhahn \zu! turn the tap off!

[mach die] Augen \zu, ich hab da was für dich close your eyes, I've got sth for you

\zu haben [o sein] to be shut [or closed]

die Geschäfte haben [o sind] sonntags \zu stores are closed on Sundays

vor der \zunen Tür stehen (sl) to stand in front of the closed door

2. präd (fam: betrunken)

▪ \zu sein to be pissed fam!, to have had a skinful fam

3. präd (fam: emotional unzugänglich)

▪ \zu sein:

sie ist total \zu you can't get through to her

IV. KONJUNKTION

1. mit Infinitiv to

was gibt es heute Mittag \zu essen? what are we having for lunch today?

ohne es \zu wissen without knowing it

▪ jd hat etw \zu tun:

ich habe \zu arbeiten I have some work to do

sie hat \zu gehorchen she has to obey [or do as she is told]

ich habe heute einiges \zu erledigen I have got a few things to do today

▪ etw ist \zu tun:

die Rechnung ist bis Freitag \zu bezahlen the bill has to be paid by Friday

dieser Auftrag ist unverzüglich \zu erledigen this task must be completed straight away

▪ um etw \zu tun:

ich komme, um mich \zu verabschieden I have come to say goodbye

2. mit Partizip

da sind noch einige \zu bezahlende Rechnungen there are some outstanding bills

es gibt verschiedene noch \zu kaufende Gegenstände some things still have to be bought

der \zu Prüfende the candidate to be examined

nicht \zu unterschätzende Probleme problems [that are] not to be underestimated

* * *
1.
Präposition mit Dat

1) (Richtung) to

zu... hin — towards...

er kommt zu mir — (besucht mich) he is coming to my place

2) (zusammen mit) with

zu dem Käse gab es Wein — there was wine with the cheese

das passt nicht zu Bier/zu dem Kleid — that doesn't go with beer/with that dress

3) (Lage) at

zu beiden Seiten — on both sides

zu seiner Linken — (geh.) on his left

er kam zu dieser Tür herein — he came in by this door

der Dom zu Speyer — (veralt.) Speyer Cathedral

das Gasthaus ‘Zu den drei Eichen’ — the Three Oaks Inn

4) (zeitlich) at

zu Weihnachten — at Christmas

was schenkst du ihnen zu Weihnachten — what will you give them for Christmas?

er will zu Ostern verreisen — he wants to go away for Easter

zu dieser Stunde — at this time

5) (Art u. Weise)

zu meiner Zufriedenheit/Überraschung — to my satisfaction/surprise

zu seinem Vorteil/Nachteil — to his advantage/disadvantage; (bei Mengenangaben o. Ä)

zu Dutzenden/zweien — by the dozen/in twos

sie sind zu einem Drittel/zu 50 % arbeitslos — a third/50 % of them are jobless

zu einem großen Teil — largely; to a large extent

6) (ein Zahlenverhältnis ausdrückend)

ein Verhältnis von 3 zu 1 — a ratio of 3 to 1

das Ergebnis war 2 zu 1 — the result was 2-1 or 2 to 1

7) (einen Preis zuordnend) at; for

fünf Briefmarken zu fünfzig [Cent] — five 50-cent stamps

8) (eine Zahlenangabe zuordnend)

ein Fass zu zehn Litern — a ten-litre barrel

Portionen zu je einem Pfund — portions weighing a pound each

9) (Zweck) for

sie sagte das zu seiner Beruhigung — she said it to allay his fears

10) (Ziel, Ergebnis) into

zu etwas werden — turn into something

die Kartoffeln zu einem Brei zerstampfen — mash the potatoes into a puree

11) (über) about; on

sich zu etwas äußern — comment on something

zu welchem Thema spricht er? — what is he going to speak about?

was sagst du zu meinem Vorschlag? — what do you say to my proposal?

12) (gegenüber)

freundlich/ hässlich zu jemandem sein — be friendly/nasty to somebody; s. auch zum; zur
2.
Adverb

1) (allzu) too

zu sehr — too much

er ist zu alt, um diese Reise zu unternehmen — he is too old to undertake this journey

das ist ja zu schön/komisch! — that's really wonderful/hilarious!; that's too wonderful/hilarious for words!

2) nachgestellt (Richtung) towards

der Grenze zu — towards the border

3) (ugs.)

zu sein — be shut

der Laden ist zu — the shop has shut

Augen/Tür zu! — shut your eyes/the door!

4) (ugs.): (Aufforderung)

nur zu! — (fang/fangt an!) get going!; get down to it!; (mach/macht weiter!) get on with it!
3.
Konjunktion

1) (mit Infinitiv) to

du hast zu gehorchen — you must obey

was gibts da zu lachen? — what is there to laugh about?

das ist nicht zu glauben — it is unbelievable

Haus zu verkaufen/vermieten — house for sale/to let

2) (mit 1. Part.)

die zu gewinnenden Preise — the prizes to be won

die zu erledigende Post — the letters pl. to be dealt with

* * *

zu¹ präp (+dat)

1. räumlich, Richtung: to, toward(s);

bis zu up to;

zu jemandem gehen go and ( oder to) see sb;

zu Tal fahren, gleiten etc: downhill; → Boden 2, Kopf 2 etc

2. räumlich, Lage: at, in;

zu Berlin in ( amtlich: at) Berlin;

der Dom zu Köln Cologne Cathedral;

zu ebener Erde at ground level;

zu jemandes Füßen at sb’s feet;

zu Hause at home;

zu beiden Seiten des Rheins on both sides of the Rhine;

zu Wasser und zu Lande on land and at sea;

Gasthof zu den drei Eichen the Three Oaktrees (Inn)

3. zeitlich, Zeitpunkt: at; Zeitraum: over; Anlass: for;

noch zehn Minuten (bis) zu … another ten minutes before …;

zu Beginn at the beginning;

zu Weihnachten at Christmas; schenken etc: for Christmas; → Lebzeiten

4. (für) Zweck, Ziel: for;

zu etwas gut sein be good for sth;

Stoff zu einem Kleid material for a dress

5. Ergebnis ausdrückend: (in)to;

es kam zu einem Skandal it blew up into a scandal, a scandal resulted;

zu Asche verbrennen burn to ashes;

zu etwas werden turn into sth; Person: auch become sth;

zu meiner Freude/Überraschung to my delight/surprise

6. Beziehung ausdrückend: for; thematisch: about, on;

sich äußern zu say sth about;

gehören zu belong to;

gemein/nett zu nasty/nice to;

passen zu suit;

der Schlüssel zur Gartentür the key to the garden door;

Liebe/Zuneigung zu jemandem love/affection for sb;

aus Freundschaft zu ihr out of friendship for her

7. Zusammensein: (mit) with; (hinzu) to;

sich zu jemandem setzen sit with sb, join sb, sit (down) next to sb;

Brot zum Ei essen have bread with one’s egg;

Zucker zum Kaffee nehmen take sugar in one’s coffee;

zu alledem kommt noch hinzu, dass … and on top of all that …

8. Art und Weise:

zu Fuß on foot;

zu Pferd kommen come on horseback;

zu Deutsch in German

9. Menge, Zahl, Häufigkeit, Verhältnis etc: in;

nur zu einem kleinen Teil only to a small extent;

ein Potenzial, das nur zu einem kleinen Teil genutzt wird a potential only a small part of which is actually used;

zu zweit nebeneinandergehen walk along two by two;

sie kamen zu sechst six of them came;

zu hunderten oder

Hunderten in hundreds;

es ist zu 20%/einem Viertel falsch 20%/a quarter of it is incorrect;

ein Fass zu 50 Litern a 50-litre (US -er) barrel;

zehn Karten zu zwei Euro (à, je) ten tickets at two euros (a ticket); insgesamt: ten tickets for two euros

10. Zahlenverhältnis:

3 zu 1 three to one; SPORT bei Ergebnisangaben: three-one

11. Adelsprädikat:

Graf zu Pappenheim Count of Pappenheim; → Hilfe 1 etc, zum, zur

zu² adv

1. (übermäßig) too;

zu sehr too much;

zu sehr betonen overemphasize;

das Loch ist zu groß, als dass man es noch flicken könnte the hole is too big to be mended;

(viel) zu viel/viele (far oder much) too much/many;

einer etc

zu viel one etc too many;

einmal zu viel once too often;

ein gutes Gehalt wäre zu viel gesagt a good salary would be a bit of an overstatement;

ich krieg zu viel! umg well blow me down!;

was zu viel ist, ist zu viel! enough is enough!;

zu wenig not enough, too little (pl few);

viel zu wenig not nearly enough, far too little (pl few);

einer etc

zu wenig one etc short, one etc too few;

du isst zu wenig you don’t eat enough, you need to eat more

2. umg (sehr) too, so, terribly;

zu niedlich! how terribly sweet!;

das ist ja zu nett! (sehr nett) that’s really very nice!; iron (sehr gemein) how terribly nice (of you)!; (sehr ärgerlich) a fine thing, I must say!

3. umg:

immer oder

nur zu! go on!;

na, dann (mal) zu! OK, go ahead; beim Aufbruch: OK, let’s go, off we (bzw you) go then

4. Richtung:

nach Norden zu toward(s) the north; zeitlich:

auf oder

gegen … zu toward(s)

zu³

A. adj umg

1.

zu sein Fenster, Mund etc: be closed, be shut;

eine zu(n)e Tür etc a closed door etc

2.

zu sein (verstopft) Nase: be blocked; Ader, Straße, Zufahrt: be blocked

3.

zu sein (ausgebucht) Flug: be full

4.

zu sein (betrunken) be plastered, be pissed sl; (im Drogenrausch) be out of it

B. adv (Ggs offen) closed, shut;

Augen zu! close your eyes;

Tür zu! shut the door!

zu⁴ konj

1. (+inf):

ich habe zu arbeiten I’ve got work to do;

es ist nicht zu übersehen it can’t be overlooked;

gut zu gebrauchen sein be perfectly usable;

ich erinnere mich, ihn gesehen zu haben I remember seeing him; auch im Wort:

auszuhalten sein be bearable

2. (+ ppr):

ein sorgfältig zu erwägender Plan a plan requiring careful consideration; auch im Wort:

die auszuwechselnden Fahrzeugteile the parts to be exchanged

* * *
1.
Präposition mit Dat

1) (Richtung) to

zu... hin — towards...

er kommt zu mir — (besucht mich) he is coming to my place

2) (zusammen mit) with

zu dem Käse gab es Wein — there was wine with the cheese

das passt nicht zu Bier/zu dem Kleid — that doesn't go with beer/with that dress

3) (Lage) at

zu beiden Seiten — on both sides

zu seiner Linken — (geh.) on his left

er kam zu dieser Tür herein — he came in by this door

der Dom zu Speyer — (veralt.) Speyer Cathedral

das Gasthaus ‘Zu den drei Eichen’ — the Three Oaks Inn

4) (zeitlich) at

zu Weihnachten — at Christmas

was schenkst du ihnen zu Weihnachten — what will you give them for Christmas?

er will zu Ostern verreisen — he wants to go away for Easter

zu dieser Stunde — at this time

5) (Art u. Weise)

zu meiner Zufriedenheit/Überraschung — to my satisfaction/surprise

zu seinem Vorteil/Nachteil — to his advantage/disadvantage; (bei Mengenangaben o. Ä)

zu Dutzenden/zweien — by the dozen/in twos

sie sind zu einem Drittel/zu 50 % arbeitslos — a third/50 % of them are jobless

zu einem großen Teil — largely; to a large extent

6) (ein Zahlenverhältnis ausdrückend)

ein Verhältnis von 3 zu 1 — a ratio of 3 to 1

das Ergebnis war 2 zu 1 — the result was 2-1 or 2 to 1

7) (einen Preis zuordnend) at; for

fünf Briefmarken zu fünfzig [Cent] — five 50-cent stamps

8) (eine Zahlenangabe zuordnend)

ein Fass zu zehn Litern — a ten-litre barrel

Portionen zu je einem Pfund — portions weighing a pound each

9) (Zweck) for

sie sagte das zu seiner Beruhigung — she said it to allay his fears

10) (Ziel, Ergebnis) into

zu etwas werden — turn into something

die Kartoffeln zu einem Brei zerstampfen — mash the potatoes into a puree

11) (über) about; on

sich zu etwas äußern — comment on something

zu welchem Thema spricht er? — what is he going to speak about?

was sagst du zu meinem Vorschlag? — what do you say to my proposal?

12) (gegenüber)

freundlich/ hässlich zu jemandem sein — be friendly/nasty to somebody; s. auch zum; zur
2.
Adverb

1) (allzu) too

zu sehr — too much

er ist zu alt, um diese Reise zu unternehmen — he is too old to undertake this journey

das ist ja zu schön/komisch! — that's really wonderful/hilarious!; that's too wonderful/hilarious for words!

2) nachgestellt (Richtung) towards

der Grenze zu — towards the border

3) (ugs.)

zu sein — be shut

der Laden ist zu — the shop has shut

Augen/Tür zu! — shut your eyes/the door!

4) (ugs.): (Aufforderung)

nur zu! — (fang/fangt an!) get going!; get down to it!; (mach/macht weiter!) get on with it!
3.
Konjunktion

1) (mit Infinitiv) to

du hast zu gehorchen — you must obey

was gibts da zu lachen? — what is there to laugh about?

das ist nicht zu glauben — it is unbelievable

Haus zu verkaufen/vermieten — house for sale/to let

2) (mit 1. Part.)

die zu gewinnenden Preise — the prizes to be won

die zu erledigende Post — the letters pl. to be dealt with

* * *

adv.

too adv. konj.

for conj. präp.

at prep.

to prep.

toward prep.

towards prep.

unto prep.

Deutsch-Englisch Wörterbuch > zu
12 Reklame

Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote
* * *

f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote

* * *
Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose.

Business german-english dictionary > Reklame
13 пиар

от англ. PR, public relations - the promotion of goodwill between an organization etc. and the general public; the good will resulting from such activity

(в отличие от англ. термина public relations относится к сфере деятельности политических манипуляторов, «имиджмейкеров», организаторов предвыборных кампаний)

spin (от фразеологизма to put a (good) spin (on the events, on things, etc.), т.е. создать нужное впечатление о каком-то событии, явлении)

пиарщик — spin doctor специалист, работающий в политической организации (партии, Белом доме, кампании по выборам)

кремлевские/вашингтонские пиарщики — Kremlin/White House spin doctors.

Журналисты из героев нации постепенно превратились кто в пиарщиков, кто в начальников, кто в шоуменов («Общая газета»). — Journalists, who used to be regarded as national heroes, have turned into spin doctors, or bosses, or showmen.

пиар-сопровождение — spin doctoring

черный пиар (грязные (электоральные) технологии) — black PR/a smear campaign

Примененные против этой партии «грязные технологии» помешали ей добиться прогнозируемых результатов. — The mudslinging campaign against this party prevented it from achieving the results that were initially predicted.

он...активно «пиарит», то есть рекламирует свои собственные проекты на ТВ-6 («Общая газета»). —...he is going out of his way to promote/plug his own projects on TV-6.

Русско-английский словарь общей лексики > пиар
14 атмосфера атмосфер·а

перен.

atmosphere, climate

оздоровить атмосферу — to improve the atmosphere

омрачать атмосферу — to darken the atmosphere

отравлять атмосферу — to poison the atmosphere

повлиять на атмосферу — to affect the atmosphere

создавать атмосферу — to create an atmosphere

создать атмосферу, способствующую проведению диалога — to create an atmosphere conducive to a dialogue

создать новую атмосферу — to build up a new atmosphere

благоприятная атмосфера — favourable atmosphere

способствовать созданию более благоприятной атмосферы — to contribute to a better atmosphere

дружественная атмосфера — friendly atmosphere

проходить в дружественной атмосфере — to proceed in a friendly atmosphere / in an atmosphere of friendship

идейно-нравственная атмосфера — ideological and moral atmosphere

международная атмосфера — international atmosphere

мирная атмосфера, атмосфера мира — atmosphere of peace

моральная атмосфера — moral atmosphere

напряжённая атмосфера — strained / tense atmosphere

непринуждённая атмосфера — informal atmosphere

общественная атмосфера — social atmosphere / climate

политическая атмосфера — political atmosphere

социально-политическая атмосфера — socio-political atmosphere

возникла новая социально-политическая атмосфера — new socio-political atmosphere has arisen

товарищеская атмосфера — comradely atmosphere

атмосфера анархии и террора — atmosphere of anarchy and terror

атмосфера безопасности — atmosphere of security

атмосфера взаимопонимания — atmosphere of (mutual) understanding

атмосфера гласности — atmosphere of glasnost

атмосфера гостеприимства — hospitable atmosphere

атмосфера добрососедства — atmosphere of good-neighbourly relations

установить атмосферу добрососедства — to create an atmosphere of good-neighbourly relations

атмосфера доверия — atmosphere / climate of mutual trust / confidence

содействовать созданию атмосферы (взаимного) доверия — to promote a climate of (mutual) confidence

атмосфера дружбы — atmosphere of friendship

атмосфера заинтересованного участия — atmosphere of interested participation

атмосфера мира — atmosphere of peace

атмосфера свободы — atmosphere of freedom

атмосфера сотрудничества — atmosphere of cooperation

в атмосфере подозрительности и раздоров — in an atmosphere of suspicion and strife

Russian-english dctionary of diplomacy > атмосфера атмосфер·а
15 по св

General subject: PRO (Public Relations Officer. Also known as a Chief Communications Officer. A person whose job is to promote and establish a good relationship between their client - an organisation or an individual - and the public.)

Универсальный русско-английский словарь > по св
16 раскручивать

1) General subject: uncoil, untwine, untwist, unwind

2) Colloquial: (кого-л. что-л.) get underway, (кого-л. что-л.) hype or (smth.), (кого-л. что-л.) promote or (проводить активную рекламную компанию to run a public relations and/or advertising campaign to make a person, product or activity seem good; smth.), (кого-л. что-л.) start up (начинать дело, устранять первоначальные трудности to begin a new endeavor, usually by overcoming problems; smth.), (кого-л. что-л.) work the bugs out of (smth.), hype up (http://idioms.thefreedictionary.com/hype)

3) Engineering: bring to rotation, spin away (напр. заготовку при сверлении), start rotation, crank up

4) Mathematics: disentangle, disentangling, twist, untie

5) Mining: uncoil (ся)

6) Textile: untwine (кручёную пряжу)

7) Jargon: bilk out (на деньги)

8) Information technology: bootstrap

9) Astronautics: run up

10) Mechanics: spin away

11) Sakhalin energy glossary: hype, spin

12) Polymers: detwist

13) Makarov: wind off

14) Marketology: (например, брэнд) boost

Универсальный русско-английский словарь > раскручивать
17 раскручивать (кого-л . что-л.)

Colloquial: get underway, hype or (smth.), promote or (проводить активную рекламную компанию to run a public relations and/or advertising campaign to make a person, product or activity seem good ; smth.), start up (начинать дело, устранять первоначальные трудности to begin a new endeavor, usually by overcoming problems ; smth.), work the bugs out of (smth.)

Универсальный русско-английский словарь > раскручивать (кого-л . что-л.)
18 раскручивать

1. РАСКРУЧИВАТЬ <кого-л., что-л.>
to hype sb or sth / to promote sb or sth проводить активную рекламную компанию to run a public relations and/or advertising campaign to make a person, product or activity seem good 2. РАСКРУЧИВАТЬ <кого-л., что-л.> to work the bugs out of sth / to get underway / to start up sth начинать дело, устранять первоначальные трудности to begin a new endeavor, usually by overcoming problems

Дополнение к русско-английским словарям > раскручивать

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Словари и энциклопедии на Академике

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promote good relations

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Словари и энциклопедии на Академике

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promote good relations

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